Trendspotting - 2011 Big Sustainability Issues

Trendspotting: 2011′s Big Sustainability Issues
Tuesday December 28th, 2010 - http://www.triplepundit.com/
Reprinted with permission from the Guardian Sustainable Business
By: James Goodman and Martin Wright of Greenfutures


Transparency: no place to hide :


There will be nowhere to hide, as the open society finally arrives. Wikileaks is just the start. When anyone can tweet and be tweeted, keeping the lid on is no longer an option.


2011 will see transparency become the new normal, thanks to the unprecedented rush of digital empowerment. Three in every four people on the planet have a mobile phone, and the use of Twitter is growing at over 1,000 percent a year.


In the last few months alone, we’ve seen consumers able to monitor working conditions in one of Asda’s Bangladeshi clothes factories via a live cam feed; compel Gap to abandon ditching its new logo; and use their mobiles to pull sustainability information from a product’s barcode and then add their own subversive messages saying “this product’s rubbish”, or “cheaper in the shop across the road”, using Stickybits software


Read the complete article at :


http://www.triplepundit.com/

http://www.triplepundit.com/2010/12/2010-year-climate-capitalism-emerged-save-day/

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